I was in New York on the 12th of April to deliver a talk at the O’Reilly software architecture conference on how my team and I built a report-casting mobile app for the 2015 Nigeria elections.On the surface, the talk was just about how we, as a team, built two mobile apps with a shared REST API running in the cloud. It was also about how we used an agile approach for the first time. In a real sense though, my talk was actually about how software development is inherently a social activity; the effect of corporate culture on software development (Conway’s law) and the pains associated with software development.